DULUTH - Thanks to a bunch of purses Thursday night, kids in the Northland Are going to be reading a lot more.
The "Power of the Purse" auction, as it's called, raised thousands of dollars for the United Way's Imagination Library, which is a free program for kids 5 and under.Basically, a free book shows up in the mail every month.
"Our main finding is that it increases the interaction between parents and kids -- with literacy activities. Kids get really excited and ask to be read to. Parents are really engaged," explained Krista Kelbe, with the United Way of Greater Duluth.
Imagination Library currently provides books to more than 3,800 children.