SUPERIOR, Wisc. -

The Wisconsin Department of Tourism's "Big Bundle Up" campaign is collecting gently used winter gear for people in need.

The statewide initiative takes place until January 2, 2017.

The box will be located in the Visitors Center in the Bong Veterans Historical Center at the intersections of highways 2 and 53 in Superior.

The center is open from 9am to 5pm Tuesdays through Saturday.

Annette Farmakes, a Travel Information Specialist, said "It's needed. There are plenty of people in the world and in our area that have a hard time and can't make ends meet and this is a way that we can give back."

All of the donations will be given to Northwest Community Action for distribution.