The owners of the Vista Fleet are floating their efforts uphill, anchoring ship in the Miller Hill Mall.
There will soon be a new place for Northlanders to check out and purchase lake themed décor in the Twin Ports.
“I Lake It” will be hosting its grand opening ceremony this Saturday starting at 10:00a.m.
Owner Justin Steinbach and his wife also own the Vista Fleet, and says their gift shop in the Canal Park area has fared well with customers, so he decided to bring more local business to the Mall.
"There's a lot of struggling Duluth businesses, small businesses, and artists who have never had the opportunity to have their products in a store, within the Miller Hill Mall setting,” Steinbach said.
The store is inspired by the natural beauty of Lake Superior and provides colorful, comfortable, chic items for your home.
"We've made an offer that's both regional and that it embraces that lake culture and gives opportunity through home décor and art and apparel for people who might be decorating homes, cabins or offices, to embrace that and help build their identity in that lake culture,” Steinbach said.
The store will specialize in featuring work from local crafters and artists.