Open Standard Media Player version 1.3
DULUTH - A local business is asking students to think outside of the box to apply for a position.
They are looking for interns to submit resumes via the Vine app.
For those who aren't familiar with Vine, it's a video sharing social media program.
For those who haven't looked for work in a while, the landscape has definitely changed a bit.
At Swim Creative in Duluth, business is anything but usual.
Their brand focuses on looking for the most up–to–date and creative ways to generate business for their customers.
Now they are using that philosophy to find employees for themselves.
Partner at Swim Creative, David Sadowski said, "the reason we did it this way, is that we wanted to find out which students are really in tune with social media, and the latest forms of media. Cause our industry is constantly changing."
The company has issued a challenge to students asking them to send a resume in the form of five, six second vines.
"It's our job to get a message out as quickly as possible so now we're challenging students to do that."
It was the youngest employees at swim that came up with the idea.
Dubbed the 'Socialista', Amber Ooley said, "we took parts of your typical resume, you know experience, education, why you want an internship here and thought what if we made them, do each one of those in a six second vine."
So far they have had one cryptic submission.
"So we got one video from Leonard and it shows us a couple of his cats, so hopefully this is just the beginning of a really great application."
They are excited to see the creativity to come.
Just like Swim Creative wears colorful sweaters and ties at networking events, they say you've got to stand out to compete in a global economy.
The Workforce Center's creative job search seminar teaches people the basics; how to identify their skills, create resumes, and cover letters.
The center also stressed the importance of social media by encouraging students to create a Linked In account.
At UMD they also say social media is what it's all about.
Student counselor Zach Lyons said, "they can use Linked In to connect with certain individuals. Whether it's finding out industry insights, searching for jobs, learning more about companies there's a wide variety of things that Linked In can do."
Counselors here tell us social media is drastically changing the ways people look for jobs today.
But even so, one oldschool tactic is still vital.
"Especially in Duluth it's about networking."
"And a big piece we try to always emphasize in our office is networking and connection."
So branding yourself online is important, but it may all still boil down to who you know along with what you know.
However for those that are not so tech savvy, not to worry. Experts say the main thing is to create a body of work to show employers.
And if you are interested in submitting a Vine application, use the hastag: #swimcreative.