CDC Launches New Round of Anti-Smoking Ads
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It’s been more than 50 years since the surgeon general’s report on smoking was released, and researchers are still finding new diseases related to lighting up.
This round of ads from the Centers for Disease Control and Prevention’s “Tips From a Former Smoker” campaign focuses on the diseases recently linked to tobacco use.
“We have basically just formally determined smoking is a cause of and one of these is age related macular degeneration,” said Dr. Tim McAfee, with the CDC. “We also have ad participants with colorectal cancer.”
The campaign is known for telling the stories of former smokers who are now suffering from illnesses as a result of their habit.
Despite it being around for a while now, the CDC says this campaign still carries a lot of impact.
“Thousands of smokers have told us this type of campaign that is emphasizing the real costs of smoking to real people telling their real stories is exactly what they felt would be the strongest way to emphasize to them and motivate to them the importance and urgency of quitting,” said Dr. McAfee.
Marlene started smoking when she was 15 years old and now has macular degeneration.
The message she wanted to convey is if she knew then what she knows now.
“If I had a crystal ball and I realized the damage I was going to do to myself, I would never ever pick up that first cigarette,” she said. “The possibility of not being able to see again never ever affected me because nobody told me that those possibilities were possible.”
The latest campaign launches on March 30 and will run for 20 weeks.