Summer Tourism Heating Up in the Northland
Businesses Hoping for Record Numbers
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It’s halfway through the summer and the tourist season is not taking much of a break in the Northland.
Businesses have already seen an influx in visitors.
Thanks to the fabulous weather, tourism officials say it has potential to peak last year’s numbers.
“We’ve notice increases in visitor spending and visitors overall,” said Marketing Director for the Douglas County Chamber, Brittany Berrens.
It’s no surprise the weather has been a contributing factor to increasing numbers.
“If the weathers not so good and you have some waves on the lake then it becomes the Vista Waterpark,” said tour guide for the Vista Fleet, Mary Fox.
Come rain or shine, rides on the Vista have been packed.
“It’s fun to see the lines down the sidewalk when you’re boarding,” said Fox.
And, when people get off the water, it’s time to hit the links.
“A lot of really nice friendly people come down and golf,” said Employee at Captain J’s Mini Golf Course, Steven Myer.
The course is consistently steady.
“You’ve got the beautiful view of the lake, it’s like the whole package,” said Myer.
The great weather is one factor but that’s not the only reason businesses are jam packed.
“We’re getting a lot more traffic, the economy is definitely getting better,” said Food and Beverage Manager at Barker’s Waterfront Grill, Matt Barningham.
With more people traveling, it’s been easy for the restaurant to get customers.
“It’s a special destination and that’s what we’re capturing and that’s what we’re going to continue to work for,” said Barningham.
People are coming from every which direction.
“I just met a couple last night from England,” said Barninghamm.
Things are picking up in the Northland and businesses are ready for the rest of the summer.
July has been right on track. But, now businesses are gearing up for August which is expected to be their busiest month.
Last year, Wisconsin saw a $1 billion increase in tourism impact.