Superior Hiking Trail Wins $75K in Online Contest

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The power of social media has earned the Northland big money to put toward the outdoors.

The Superior Hiking Trail Association won $75,000 over the weekend in a campaign put on by REI.

The company selected 10 trails in the U.S. and had people vote for their favorite online.

Every vote earned the trail $5 and 15,000 votes came in for the Superior Hiking Trail.

“We’re just so excited. This is just so amazing. We never thought that, well, first to be selected as one of the 10 trails in the United States, and then to actually max out at $75,000. We just never thought it would happen,” said Gayle Coyer, executive director of the Superior Hiking Trail Association.

The money will go toward constructing the last segment of the trail from Wild Valley road to the Wisconsin border where it will meet up with the North Country National Scenic Trail.

It will also help build several loop trails in Duluth as part of the St. Louis River Corridor recreation project.

The Superior Hiking Trail currently runs 310 miles and sees about 50,000 hikers every year.

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