Jonesin’ for Java: Part Two

In part two of a special report, ‘Jonesin’ for Java’ FOX 21’s Travis Patterson finds an historic building in Hayward, Wisconsin with a strong coffee lure.

Twenty-eight years ago, there weren’t too many communities in the region with coffee shops and Hayward had one of the first.

Owner of Backroads Coffee, Teresa Peters said, “It’s just so community oriented that the shop is backroads coffee, our brand of coffee is backroads coffee. They just tie so well together and you could be in the Twin Cities and someone mentions Backroads Coffee and you know it’s from Hayward.”

Once a blacksmith shop turned automobile garage to now coffee shop, this century old building original to Hayward has seen numerous businesses come and go, but one thing remains constant: it’s a location that’s central to the town and is entwined in many ways.

“My favorite part of the day is probably the morning rush about 7:30 in the morning. I see all the teachers on their way to school and all the moms on their way to drop their kids off and doctors and I love touching base with everyone in the morning,” said retail manager Liz Elgren.

Congressman Sean Duffy’s mother, Carol Duffy, is one of the regulars that frequents Backroads Coffee every day. “First of all they have great coffee. They have wonderful baristas serving the coffee and my husband and I come here every morning at 7 o’clock on the dot and we don’t make coffee at home because they have the greatest coffee here.”

A very cozy place, Teresa Peters believes the wonderful thing about coffee shops is how they invite people in to just peacefully enjoy a cup of coffee or have a conversation with each other, even if you don’t know the person across the table from you.

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