Former Grandma’s Marathon PR Director Joins Visit Duluth

Former Grandma’s Marathon PR Director Bob Gustafson has joined “Visit Duluth.”

Gustafson was hired as the Media Communications Manager for the company. 

Gustafson is taking over the reigns for Gene Shaw, the longer Public Relations Director of Visit Duluth. 

Shaw is retiring on December 31 after eleven years. 

Gustafson will work side-by-side with the marketing and sales departments to promote Duluth as a vacation and convention destination. 

His job duties include managing Visit Duluth’s social media presence, working with travel writers, responding to media inquiries and working with industry partners to promote Duluth. 

Gustafson is a University of Minnesota-Duluth grad with a degree in Communications/Journalism.  He is the former PR director for Grandma’s Marathon and also previously worked with KDLH-TV, KDAL Radio and Duluth-Superior Dukes Baseball. 

Gustafson was let go from Grandma’s Marathon in June after 8 and a half years after race officials said they were going in a different direction. 

He says he is excited to join Visit Duluth and have the opportunity to share the wonderful experiences of Duluth with visitors and media. 

He will join the Visit Duluth team starting December 14. 

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