‘We Are Superior’ Video Excites Community

Group Wants To Change City's Image

A group of Superior residents have created a video with a simple, but powerful message. They made the video with a simple, yet powerful message and #WeAreSuperior.

The group behind the video sees a fresh energy coming through their community.

“It was exactly what needed to be done in this community,” said Kalee Hermanson, community advocate.

The group sees a sense of optimism that’s growing throughout town.

“The whole concept of the video is to promote and empower who we are,” said Sarah Mayne, producer.

The group worked on the video in between family and full-time jobs to leave their impact.

“It isn’t something you can put on a billboard and it isn’t something you can pull from statistics on a report. There’s a true richness to who we are,” said Mayne.

In addition to social media, the video will be shared with lawmakers during Superior Days in Madison.

“This is what they need to see, they’re seven hours south of us. They don’t get to see what we see everyday,” said Craig Sutherland.

They work to restore pride in their city and want a chance to feel like a superior community.

“We are Superior. We are our future, support local and shop local and really get involved in our future because this is where we go from here,” said Hermanson.


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