Holiday Shoppers Flock to Locally Owned Businesses

It's Small Business Saturday

Frost River in the Lincoln Park neighborhood of Duluth was bustling with people, many who were there to support small businesses, while working down their holiday shopping list.

“People go off and do their black Friday deal, and run around the mall and the big box shops yesterday, and then today people try to support more local side of things,” said Christian Benson, the Owner of Frost River.

Small Business Saturday was first started in 2010, as a campaign by American Express, but has grown in to a national movement.

Many people prefer shopping at small businesses for the personal shopping experience.

“We bring in lots of friends who make other stuff around here, like Love Creamery making ice cream, and they’re selling that around here, and even my daughter sells calendars for her Congdon school,” said Benson.

Shoppers also like that the money spent, stays in the community, and helps businesses owned by friends and neighbors, continue to flourish.

“Small businesses really form the fabric of our community, and they allow the community as a whole, to prosper,” said Scott Miller who works at the Northwest Outlet.

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