Dollar Tree Breaks the $1 Barrier as Costs Take a Bite

Dollar Tree

(AP Photo/Rogelio V. Solis)

CHESAPEAKE, Va. (AP) – Dollar Tree, the national chain of stores that promises everything for a buck, will begin introducing items on its shelves that will exceed $1.

The company said this week that it’s responding to customer requests and said pushing the $1 barrier will allow for a better mix of products.

“For decades, our customers have enjoyed the ‘thrill-of-the-hunt’ for value at one dollar – and we remain committed to that core proposition – but many are telling us that they also want a broader product assortment when they come to shop,” said CEO Michael Witynski in a prepared statement.

However, the change to prices at Dollar Tree, which have been unchanged for decades, comes with inflation rising above 4% in July. Prices have risen across the spectrum as the global economy emerges from the pandemic.

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