New Tourism Campaign Titled “Love it Like We Do”

The campaigns new brand image soft launched at the end of April.

DULUTH, Minn.– A new marketing campaign for Duluth tourism debuted ahead of the summer season, with the rollout hosted by the Duluth Area Chamber of Commerce, at the DECC earlier today.

The new campaign is a partnership between the Duluth City Government, Visit Duluth, The DECC, the Twin-cities based public relations firm Bellmont Partners and its South Dakota-based partner, Lawrence & Schiller.

This also includes a branding overhaul, with new photos and videos to promote tourism, along with a fresh logo for Visit Duluth. The advertising hopes to draw visitors in by promoting the unique districts and outdoor experiences the city has to offer.

Business owners were invited to learn more about how local shops, dining, recreation and more will be incorporated into the ad materials.

“One of the things that really stood out was the local aspect, people that came here wanted to feel like they were part of the community, they wanted to experience the authentic Duluth and feel like they were local.” says the VP of marketing for Lawrence & Schiller, Laura Mitchell.

The senior Economic Developer for the city of Duluth, Tricia Hobbs added, “Our opportunity is to really reintroduce people to Duluth, to people who have maybe been here before and to get the word out to people who have not bene here before, because as you all know we have wonderful things to offer and we’re excited to share that out.”

Last summer, the city of Duluth and the city council selected Bellmont and Lawrence & Schiller for an almost two-million dollar tourism marketing contract after the Mayor held a proposal process, to change the name from Visit Duluth. It now has a new president at the helm and is moving its hub to Canal Park. They received a 400-thousand dollar contract this past fall to market the city’s convention, event and sports sales, along with visitor center services.

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