Local Bookstore Uses Tiktok Trend to Reach Readers

DULUTH, Minn. — There’s a new trend on TikTok getting kids to put down the phones and, believe it or not, pick up a book.

They call it BookTok, and its not just a place for recommendations and reviews, but it’s also driving book sales, even in Duluth. We stopped by the Zenith Bookstore on Wednesday to hear how they have capitalized on the #BookTok phenomenon.

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