NEXTOPIA at Siam Paragon: The Prototype for the World of Tomorrow

BANGKOK, THAILAND – Media OutReach Newswire – 2 December 2025 – Siam Paragon, one of the world’s most visited global landmarks, continues to lead as a premier destination delivering experiences beyond expectations. For two decades, it has pioneered new retail prototypes and shaped defining success stories in Thailand’s retail and lifestyle landscape. Its newest milestone is NEXTOPIA: The Prototype for the World of Tomorrow, an unprecedented future world co-created with global innovation leaders, business alliances, communities, academic partners, and creators. Designed to enrich quality living and meaningful happiness, NEXTOPIA invites everyone to Join us in the Making of a Better World, reinforcing Siam Piwat’s role as a global game changer and a showcase of Thai creativity.

NEXTOPIA SIAM PARAGON 3

NEXTOPIA: A Future City Built on a Revolutionary Concept

Spanning more than 15,000 sq.m. across Levels 5 and 5A, NEXTOPIA represents a prototype future city where sustainability, innovation, and human well-being converge. Every dimension—from architecture and air quality to retail, dining, and activities—integrates sustainability into daily living, transforming complex concepts into experiences that are intuitive and accessible. The project demonstrates how a retail destination can evolve into a living blueprint of a next-generation urban environment, inspiring new possibilities for cities around the world.

ENG NEXTOPIA Model

The NEXTOPIA Model is built on three pillars:

• Future-Ready Infrastructure: Co-developed with leading organizations integrating technology, engineering, and urban insight into a forward-looking ecosystem.
• Communities for Impact: Environmental groups and social-impact organizations inspiring long-term change.
• Purpose-Driven Retail: Brands and SMEs delivering offerings grounded in sustainability and responsible design.

NEXTOPIA reinforces Siam Piwat’s commitment to responsible development. In 2025, Siam Paragon became Thailand’s first retail group to source over 30% certified renewable energy through the MEA UGT1 program. NEXTOPIA also achieved Fitwel 2-Star Certification, the first multi-tenant retail project in Thailand with this global benchmark for health and well-being.

Global Collaboration for a Better World

NEXTOPIA is strengthened by collaboration with major international organizations, including agencies of the United Nations and leading sustainability institutions. More than 50 companies across energy, engineering, materials, design, and technology contribute to the project. This collective effort demonstrates how coordinated action across public, private, academic, and community sectors can accelerate progress toward a better world. Academic partners guide research and the translation of scientific insight into real-world application, ensuring ongoing relevance as technologies and global challenges evolve.

NEXTOPIA SIAM PARAGON 5

Sustainable Innovation & Integrated Infrastructure

NEXTOPIA becomes the first global retail destination to integrate advanced sustainability solutions, creative collaboration, and real-time environmental performance in one ecosystem. Key features include clean-energy platforms, next-generation cooling, low-emission materials, and air-quality systems engineered to reduce impact while elevating comfort. Renewable energy is produced on-site, and intelligent systems continuously monitor air quality and efficiency. Materials used throughout the space are recyclable, low-VOC, and environmentally safe.

Art and architecture elevate the experience through installations such as The Tree of Life, The Spiral, and The Forest and Ocean Canopies, crafted from recycled and repurposed materials. These express NEXTOPIA’s belief that sustainability and creativity can coexist beautifully and meaningfully.

The Globe: A New Lens on Our Planet

At the heart of NEXTOPIA stands The Globe, an immersive installation that presents live planetary information, climate patterns, and environmental data visualized in real time, using insights from international earth-science agencies. A digital dashboard showcases NEXTOPIA’s resource usage, renewable-energy generation, and waste reduction, allowing visitors to understand how their participation contributes to measurable impact.

Playful Participation Through Experimental Engagement

NEXTOPIA transforms sustainability learning into enjoyable encounters. Highlights include an indoor vertical farm where visitors plant and harvest produce; augmented-reality binoculars revealing layers of innovation; and interactive zones where movement generates renewable energy. NEXTOPIA’s mascots add imagination and connection, especially for younger audiences, making sustainability more approachable and memorable for families.

The digital extension, NEXTOPIA World on the ONESIAM SuperApp, enables users to explore zones, access stories, participate in missions, and earn Green Points rewarding sustainable behavior both on-site and online.

A Platform for Learning, Collaboration, and Impact

NEXTOPIA hosts ongoing workshops, exhibitions, and talks led by sustainability experts, entrepreneurs, and creative professionals. The Community Room serves as an open hub for co-working and civic engagement. Under the mission of Global Awareness, NEXTOPIA collaborates with organizations dedicated to environmental protection, social equity, animal welfare, and community support. Their presence highlights the power of collective action driven by shared purpose and the potential of everyday citizens to contribute meaningfully.

A diverse community of creators, innovators, and storytellers join as Friends of NEXTOPIA, contributing knowledge, creativity, and inspiration through conversations, storytelling, and participatory experiences that amplify the project’s broader mission.

A Platform for Purpose-Driven Entrepreneurs

NEXTOPIA empowers entrepreneurs developing meaningful solutions for people and the planet. Guided by Sustainability + Equality + Inclusivity, retailers curate products and services that are thoughtful, creative, and socially responsible. Every visit reinforces the belief that value is created through participation, shared responsibility, and actions that contribute to a better future.

ECOTOPIA: A Creative Ecosystem for Green Innovation

ECOTOPIA curates sustainable products across multiple categories and is recognized among Asia’s 20 Coolest Retailers. Sustainable brands and makers join the ecosystem, offering innovative products that support circular-economy values and community well-being.

Pet-friendly experiences are included, with curated retail zones and professional veterinary services offering solutions for modern pet owners.

A New Standard of Sustainable Dining

NEXTOPIA’s dining concepts operate responsibly, emphasizing waste reduction, conscious sourcing, and clean-energy usage. Menus feature ingredients from local producers. Visitors can enjoy global and Thai dining favorites, along with cafés offering employment opportunities for underrepresented groups.

Level 4 is home to EATELIER, Bangkok’s first Eat–Drink–Chill hub merging culinary innovation with music, culture, and art through co-created experiences.

A New Era for Siam Paragon

NEXTOPIA marks the most significant transformation in Siam Paragon’s 20-year history, joining world-class attractions such as MELAND, one of the world’s most advanced indoor theme parks. As Siam Paragon enters a new decade, NEXTOPIA strengthens its position as a visionary retail developer and reinforces its status as a global destination celebrated by visitors from Thailand and around the world.

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