Taylor Pedersen

Council Bypasses ‘Travel Superior’ For Commission to Handle Future Tourism Tax Distribution

An amendment was also approved stating that anything requiring $25,000 or more of tourism revenue would have to go out for bid to other entities, then approved by council.

SUPERIOR, Wis.- The Superior City Council decided to shake up the way they allocate tourism tax dollars, voting in favor of establishing a commission put forward by Mayor Jim Paine to handle the city’s tourism revenue, a role currently held by Travel Superior. According to the Mayor, this does not cut out Travel Superior from the equation but opens the…

Superior Council Delays Vote on Future Handling of Tourism Tax Revenue

Paine is calling for the creation of a tourism commission made up of six members to delegate the money as they see fit as long as it falls within state statutes.

SUPERIOR, Wis.- At Tuesday night’s council meeting, Superior Mayor Jim Paine’s proposal to create a tourism commission to handle how the city spends its tourism tax revenue — a role currently held by Travel Superior — was referred to a special Committee of the Whole Meeting for more discussion. The decision was made after more than an hour of public…

Shorty’s Abruptly Shuts Down, Cites ‘Huge Shortage of Labor’

Due to a shortage of staff, owners say they couldn't deliver the experience they say they used to -- a problem that is affecting businesses throughout Superior and beyond.

SUPERIOR, Wis.- The popular Shorty’s Pizza and Smoked Meats in Superior meats has abruptly shut down, just months after being featured again on the Food Network’s “Diners Drive-Ins and Dives.” The once bustling kitchen and busy dining area — now a dark, closed down building on Tower Avenue. “It was just out of nowhere,” said Catrina Wuolu, a 20-year Superior…

Douglas County Excited for Tourism Comeback After Pandemic Dip

According to the Department of Tourism's report travelers to Douglas County spent $82.7 million in direct visitor spending last year -- a 22% dip from 2019.

SUPERIOR, Wis.- New numbers just released on Wisconsin’s tourism last year show a dip in visitor spending due to the pandemic. But Douglas County tourism officials look toward the future excited for a comeback. “A lot of other areas are experiencing tourism impacts of much more than that,” said Taylor Pedersen, President and CEO of Travel Superior. “So we’re excited…

Douglas County Tourism See’s Dramatic Rise

Visitor spending up almost ten percent compared to the previous year

SUPERIOR, Wisc.- Tourism business sales in Douglas County topped nearly one hundred fifty million dollars in 2018. With visitor spending up almost ten percent compared to the previous year. That’s according to a report released today from the Wisconsin Department of Tourism. Local leadership say the increase is due to a number of factors, including new retail developments in Superior’s…