Travel Superior

Douglas County Excited for Tourism Comeback After Pandemic Dip

According to the Department of Tourism's report travelers to Douglas County spent $82.7 million in direct visitor spending last year -- a 22% dip from 2019.

SUPERIOR, Wis.- New numbers just released on Wisconsin’s tourism last year show a dip in visitor spending due to the pandemic. But Douglas County tourism officials look toward the future excited for a comeback. “A lot of other areas are experiencing tourism impacts of much more than that,” said Taylor Pedersen, President and CEO of Travel Superior. “So we’re excited…

Lake Superior Ice Festival to Heat Up Superior This Weekend

The Lake Superior Ice Festival Kicks off Friday, January 25 and will End on Sunday, January 27

SUPERIOR, Wisc. – Temperatures will be bitter cold as we head into the weekend, but that’s not stopping hearty Northlanders and visitors from enjoying the 2019 Lake Superior Ice Festival in Superior. The event is happening Friday, January 25 through Sunday, January 27. The big snow slide is already erected, towering over Barker’s Island Marina. This year, attendees will have some…