Travel Superior

Superior Council Unanimously Approves Tourism Contract with Duluth-Based Swim Creative

According to the Mayor, Swim Creative can now begin their campaign immediately.

SUPERIOR, Wis,- Superior City Councilors voted unanimously Tuesday to approve a tourism contract worth $250,000 to a marketing agency based out of Duluth called “Swim Creative.” Superior Mayor Jim Paine says the choice was between 3 bidders, but in his book, Swim Creative rose to the top. According to the Mayor, they were the best at reaching out to citizens…

Council Bypasses ‘Travel Superior’ For Commission to Handle Future Tourism Tax Distribution

An amendment was also approved stating that anything requiring $25,000 or more of tourism revenue would have to go out for bid to other entities, then approved by council.

SUPERIOR, Wis.- The Superior City Council decided to shake up the way they allocate tourism tax dollars, voting in favor of establishing a commission put forward by Mayor Jim Paine to handle the city’s tourism revenue, a role currently held by Travel Superior. According to the Mayor, this does not cut out Travel Superior from the equation but opens the…

Superior Council Delays Vote on Future Handling of Tourism Tax Revenue

Paine is calling for the creation of a tourism commission made up of six members to delegate the money as they see fit as long as it falls within state statutes.

SUPERIOR, Wis.- At Tuesday night’s council meeting, Superior Mayor Jim Paine’s proposal to create a tourism commission to handle how the city spends its tourism tax revenue — a role currently held by Travel Superior — was referred to a special Committee of the Whole Meeting for more discussion. The decision was made after more than an hour of public…

Douglas County Excited for Tourism Comeback After Pandemic Dip

According to the Department of Tourism's report travelers to Douglas County spent $82.7 million in direct visitor spending last year -- a 22% dip from 2019.

SUPERIOR, Wis.- New numbers just released on Wisconsin’s tourism last year show a dip in visitor spending due to the pandemic. But Douglas County tourism officials look toward the future excited for a comeback. “A lot of other areas are experiencing tourism impacts of much more than that,” said Taylor Pedersen, President and CEO of Travel Superior. “So we’re excited…

Lake Superior Ice Festival to Heat Up Superior This Weekend

The Lake Superior Ice Festival Kicks off Friday, January 25 and will End on Sunday, January 27

SUPERIOR, Wisc. – Temperatures will be bitter cold as we head into the weekend, but that’s not stopping hearty Northlanders and visitors from enjoying the 2019 Lake Superior Ice Festival in Superior. The event is happening Friday, January 25 through Sunday, January 27. The big snow slide is already erected, towering over Barker’s Island Marina. This year, attendees will have some…