Wisconsin Department of Tourism

Douglas County Excited for Tourism Comeback After Pandemic Dip

According to the Department of Tourism's report travelers to Douglas County spent $82.7 million in direct visitor spending last year -- a 22% dip from 2019.

SUPERIOR, Wis.- New numbers just released on Wisconsin’s tourism last year show a dip in visitor spending due to the pandemic. But Douglas County tourism officials look toward the future excited for a comeback. “A lot of other areas are experiencing tourism impacts of much more than that,” said Taylor Pedersen, President and CEO of Travel Superior. “So we’re excited…

Douglas County Tourism See’s Dramatic Rise

Visitor spending up almost ten percent compared to the previous year

SUPERIOR, Wisc.- Tourism business sales in Douglas County topped nearly one hundred fifty million dollars in 2018. With visitor spending up almost ten percent compared to the previous year. That’s according to a report released today from the Wisconsin Department of Tourism. Local leadership say the increase is due to a number of factors, including new retail developments in Superior’s…