‘Old Downtown’ Now ‘Historic Arts And Theatre District’

New Name Comes With New Logo, Signage

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There’s a new name for a growing section of Superior Street that’s been known for a long time as ‘Old Downtown.’

The area is now officially being called the ‘Historic Arts and Theatre District’ — or HART. 

Councilor Sharla Gardner was behind the resolution for change after downtown businesses came forward wanting to better identify with the arts and entertainment developing downtown.

“We’re seeing a lot of activity with the NorShor Theatre renovation coming on board, this is a prime time to really be able to kick off a new look — some new energy — for that part of the downtown,” said Kristi Stokes.

All councilors but Howie Hanson approved the change, which includes $10,000 dollars for new signage on the parking ramp next to the casino.

Light post banners are also in the works.