New Ken Dolls Hit the Market with Major Makeover
New Ken dolls have hit the market.
Barbie’s partner has been made-over by Mattel. Ken now ranges in body types from “slim” to broad.” The latter of which is drawing “dad-bod” comparisons.
On top of the new body types, the dolls will also sport six different hair styles, including the man bun and cornrows.
Seven different skin tones will adorn the dolls.
The move is part of Mattel’s efforts to turn around its core Barbie business. This comes just a year after Mattel unveiled a more diverse range of Barbies, which helped to boost overall sales by 7-percent from the previous year.
