Hershey Unveils 1st New Bar Since 1995

(The Hershey Co.)

PHILADELPHIA, Penn. (AP) – The first new candy bar to carry the Hershey’s name in more than two decades is set to hit shelves next month.

The Hershey, Pennsylvania-based candy maker says Hershey’s Gold will go on sale Dec. 1. It’s described as a caramelized cream bar embedded with salty peanuts and pretzel bites. Hershey’s says the bar is a response to trends that it says shows “the rising popularity of crunch multi texture candy.”

Hershey’s Gold will be the fourth bar for the brand and the first new one since Hershey’s Cookies ‘n’ Creme was introduced in 1995. The original Hershey’s bar was released in 1900 and was followed up by the special dark variety in 1939.