Coffee Conversation: Impact of Dry January on Local Booze Industry

DULUTH, Minn. — “Dry January” is the latest trend taking the nation by storm in 2024, leaving businesses in the booze industry dry of sales in an already slow season. However, many have adapted their menus to include mocktails, or zero-proof cocktails, like Vikre Distillery.

Emily Vikre of Vikre Distillery joined FOX21 on the morning newscast Thursday to talk about Dry January and the impact it can have on local businesses.

She also highlighted the importance of socializing with friends whether looking to enjoy a drink or stay sober.

Vikre Distillery offers zero-proof cocktails year-round with all of the flavor and artisanship of a classic cocktail.