Duluth’s Best Bread Hosting Successful Pop-Ups In Superior

SUPERIOR, Wis. — Duluth’s Best Bread has turned into Superior’s Best Bread as they’ve been hosting pop-ups there this week.

The French-German bakery had been wanting to do a pop-up in Superior with thoughts to open a permanent location there. The success has been outstanding. The pop-ups have been taking place since Wednesday and every day they have sold out early. They’re even using 40% of their other two store’s inventory.

“I have had to talk people out of larger orders. I’ve smiled and said, ‘would you be so kind as to reduce your order a little bit for the sake of all of those who come after you, because we’re going to be here all day.’ And I’ve said that a couple times they’ve said, ‘okay sure,'” said Robert Lillegard, co-owner of Duluth’s Best Bread.

Duluth’s Best Bread, Superior pop-ups are going on through Sunday. They suggest getting there at 6:45 a.m. to be ready for their 7 a.m. open. That’s at 1418 Tower Avenue.

10% of proceeds are going towards the Northern Lights PTA organization.