Genereau & Company Jewelry Opens In Downtown Duluth

DULUTH, Minn. — A sparkly new store opened in Downtown Duluth Friday.

Genereau & Company is a jewelry store selling a wide range of pieces from bridal, gemstones, designer jewelry and timepieces. They have a full-service custom shop with Goldsmiths and a watchmaker who can create, restore and repair your treasures.

The owners are starting the business with a combined 65 years of experience. They wanted to make the store different from others.

“So, you have high end and luxury, but you come into the store, and you feel at home, you feel at ease. You have a room in the back that you can just come in. If you want your jewelry cleaned or your watch sized come in sit in our back room, relax, grab a refreshment and we’ll bring the jewelry to you,” said Kyle Genereau, co-owner.

Genereau & Company is a non-commission store. They don’t want anyone to feel pressured to buy anything. It is located in the Greysolon Plaza on Superior Street.