Minnesota-Based Yelloh, Formerly Schwan’s, Is Shutting Down
Courtesy: Yelloh
MARSHALL, Minn. – After seven decades, a Minnesota-based frozen food delivery company is closing its doors for good.
Yelloh, formerly known as Schwan’s, said Monday that it will cease operations in November because of economic challenges and changing consumer behaviors.
“The current Yelloh team has worked hard against external headwinds such as the nationwide staffing challenges and crushing food supply chain disruption caused by the pandemic,” said Michael Ziebell, a company board member. “These challenges, combined with changing consumer lifestyles and competitive pressures that have been building for over 20 years, made success very difficult. Digital shopping has replaced the personal, at-thedoor customer interaction that was the hallmark of the company.”
The company was founded in 1952 in Marshall, Minnesota.
It was an industry leader in frozen food delivery and had the largest fleet of freezer trucks in the United States.
Schwan’s was sold to a South Korean company in 2018 and rebranded as Yelloh in 2022.
The company will take the next two months to wind down operations. The last day to purchase products will be Nov. 8.
