About Us
FOX 21, KQDS-TV is the FOX Broadcast Network affiliate for the Duluth-Superior broadcast area, which covers northeastern Minnesota, northwestern Wisconsin, and the western portion of Michigan’s Upper Peninsula. We are owned by Coastal Television Broadcasting Group, LLC.
Our News Philosophy:
FOX 21 believes in quality, in-depth, local coverage. We strive to deliver a high-quality newscast with a professional look and a local hometown feel.
We are the voice of the people of northern Minnesota, northern Wisconsin, northern Michigan, and the Twin Ports. Because there are plenty of other places to get national news, we fill our newscast with local news.
Our Coverage Area:
FOX 21 coverage extends to an area roughly the size of West Virginia. It includes Carlton, Cook, Koochiching, Itasca, Lake, and St. Louis Counties in Minnesota, Ashland, Bayfield, Douglas, Iron, and Sawyer Counties in Wisconsin, and Gogebic County, Michigan.
Our Coverage includes the cities of Duluth, Cloquet, Hibbing, Virginia, Grand Rapids, International Falls, and Grand Marais in Minnesota, Ashland, Hayward, and Superior in Wisconsin, and Ironwood, Michigan.
In addition, FOX 21 reaches portions of Crow Wing and Pine Counties in Minnesota, Burnett and Washburn Counties in Wisconsin, and Ontonagon County, Michigan through broadcast and/or cable coverage.
FOX 21 blankets the Northland with eight transmitters. KQDS-DT, broadcasting on channel 18 and remapping to channel 21.1 on digital receivers, transmits with 1,000,000 Watts from Duluth. In addition, FOX 21 is seen on seven digital “translator” stations: Virginia, Hibbing, Grand Rapids, International Falls, Ashland, Hayward, and Ironwood. Through its translator stations, FOX 21 provides the only city-grade TV signal to Ashland, Hayward, and Ironwood.
FOX 21 is also carried on every cable system in the area, as well as both satellite providers.
Our History:
The station that is now FOX 21 KQDS-DT signed on as KNLD in 1994 under different ownership. Things changed drastically in 1999 when Red River Broadcast Co. purchased the station, increased its power, and turned it into KQDS-TV, the Northland’s first primary FOX affiliate.
KQDS-TV signed on in 2003 and upgraded to 1,000,000 Watts in 2006. The analog KQDS-TV channel 21 signal left the air on Feb. 1, 2009, as part of the nation’s transition to digital television.
FOX 21 News at 9 launched March 12, 2007, and was nominated for numerous awards in its first year on the air. A Sunday newscast was launched in August 2007, followed by a Saturday newscast in November 2008 and www.fox21online.com in March 2009. Fox 21 News at 6 moved to 5:30 in September 2016, becoming the only local news to air at that time.
Our Ownership:
Coastal Television Broadcasting Group, LLC is a privately held company based in Georgia. The company is owned and operated by Coastal’s Founder and CEO, Bill Fielder. Coastal owns and/or provides advertising sales and other services to 19 television stations with 28 Big-Four Network and CW channels. The stations are located in ten states across the country: Alaska, Arkansas, Indiana, Minnesota, Mississippi, Nebraska, New York, North Dakota, Tennessee and Wyoming.
