Wisconsin High School Athletes Can Now Get Sponsorships

STEVENS POINT, WI. – The Wisconsin Interscholastic Athletic Association has now allowed high school athletes to get individual sponsorships.

At their 2025 WIAA Annual Meeting on April 25, 2025, members voted 293-108 to allow students to enter into “NIL” or “Name, Image, and Likeness” opportunities.

The approved WIAA Constitutional amendment will limit the NIL for activities, “not associated or identified with their school team, school, conference or the WIAA, and in accordance with other prohibited NIL activities.”

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In a news release following the passage WIAA Executive Director Stephanie Hauser said, “With today’s vote, member schools have opted to join a growing list of states that allow student athletes to capitalize on their athletic talents in a way that is similar to students with other valued talents and skills… At its core, the WIAA is charged with promoting fairness and sportsmanship while protecting the integrity of the game–something I believe this NIL language preserves.”