‘Upper Lakes Food Show’ Feeds Customers and Clients

DULUTH, Minn.– The Upper Lakes Food Show is a chance for distributors to show off what they’re known for.
They do this through sampling, demonstrations, and even simple conversation.

“This is a cool opportunity for us to introduce new items, so items that maybe they haven’t seen yet before. Vendors that they didn’t know they worked with,” said Mitch Ryan, Director of National Account Sales, Upper Lakes Foods.

The DECC was filled with local vendors from both Minnesota and Wisconsin.

Officials said, the event keeps growing every year. This year, they’re expecting at least 600 customers.

They’re all here to try out everything from pizza to breaded shrimp, and even sandwiches.

But one of these booths has made its mark. ‘Brakebursh Chicken’ is celebrating 100 years of business.

We’re showcasing some new products, and some old products that have been around a long time. We have a naked wing which is a an un-breaded fully cooked chicken wing that’s been around a long time. People love it, so we have to bring it. Because people come to this show, or our shows just to eat that,” said John Weintzl, Territory Sales Manager, Brakebursh Chicken.

And with each new year, companies are following along with trends as well.

“It definitely seems like there’s a spice influence. So, people are liking to try something that’s maybe a little spicier than they’ve tried in the past. They’re willing to explore new foods. I guess I’ll say it that way. Even in northern Minnesota people trying a little spicy is interesting,” said Ryan.

And at the end of the event, participants will out a survey to see how the vendors suit their company.

These booths are responsible for feeding school lunchrooms, assisted living facilities, as well as stocking up grocery stores.

“Customer relations in this business are extremely important. Not only with the customers, but with the sales reps and the staff and management of the company,” said Weintzl

Whether companies are connecting with potential clients, or simply grabbing a bite to eat, it’s safe to say everyone walked out with something.

Even if it was simply a full stomach.